Awaken Acquired by IREN | Business Services M&A Deal

IREN has acquired Awaken, a marketing agency business in New York, for $3.0 billion. IREN acquisitions bring in Awaken’s creative and media capabilities, including content strategy and brand development for high-growth companies, supporting IREN’s AI Cloud growth initiatives. As a business services M&A add on acquisition, IREN acquires Awaken to strengthen brand awareness and customer engagement while scaling across North America, Europe, and APAC, with Awaken’s team joining IREN under executive employment agreements. The public company acquisition is structured as an add on acquisition and is an announced NY acquisitions, with Awaken ceasing independent operations as part of the IREN acquisitions.