WellBiz Brands Acquired by Transom Capital Group — Consumer M&A

Transom Capital Group has completed the acquisition of WellBiz Brands, a fitness wellness business in California. Transom Capital Group acquires WellBiz Brands to expand a consumer M&A platform spanning beauty and wellness franchising, with membership-based services across multiple brands. WellBiz Brands operates more than 700 locations and supports franchisees through cross-brand digital marketing, e-commerce, and supply chain capabilities, strengthening franchisee support in CA and beyond. The platform acquisition is a private equity acquisition by Transom Capital Group acquisitions, using an operational transformation approach to improve profitability and accelerate unit growth. The deal is marked closed, with deal size undisclosed, and is positioned as a next-stage expansion for the fitness wellness franchisor platform.