Viral Loops Acquired by Emerge — Technology M&A

Emerge has acquired Viral Loops, a SaaS business in the technology sector, for $1.8M. Viral Loops provides B2B referral marketing platform software that helps companies drive customer acquisition through automated referral programs and tracking. Emerge acquisitions focus on scaling platform acquisition capabilities in SaaS by adding a profitable referral marketing workflow that can integrate with existing go-to-market channels. The technology M&A deal is structured as a platform acquisition and includes a $1.8M private placement to fund the Viral Loops acquisition, with the transaction announced and subject to customary closing conditions.