Primal Pet Foods Acquired by Pure Treats — Consumer M&A

Pure Treats has acquired Primal Pet Foods, a pet services business in the US, for an undisclosed amount. Primal Pet Foods produces pet food and related products for dog and cat owners, supporting Pure Treats’ consumer M&A strategy in the pet services segment. Pure Treats acquisitions focus on expanding distribution and strengthening product breadth across key pet categories. The add on acquisition is a strategic acquisition by Pure Treats, adding Primal Pet Foods to its portfolio following prior private-equity ownership.