ON24 Acquired by Cvent — Technology M&A

Cvent has acquired ON24, a enterprise software business in the technology sector in the United States. ON24 provides digital event and webinar engagement technology, including interactive experiences and analytics that support virtual and hybrid marketing and sales programs. Cvent acquisitions in enterprise software aim to expand event management and audience engagement capabilities for customers using Cvent’s platform. The merger acquisition is a strategic acquisition by Cvent, with deal size undisclosed and terms set under a definitive agreement. The technology M&A transaction is announced, with closing expected after customary conditions and regulatory approvals.