Momentum Acquired by Salesforce — Enterprise Software M&A

Salesforce has acquired Momentum, a enterprise software business in the United States, for $500,178. Momentum provides enterprise software capabilities that support customer operations and workflow automation, strengthening Salesforce acquisitions in the enterprise software acquisition market. Salesforce acquisitions focus on expanding product functionality through an add on acquisition, with Momentum acquisition aimed at accelerating technology M&A execution. The announced add on acquisition is part of Salesforce acquisitions strategy as a strategic acquisition, with deal value reported above $100M and an expected close following definitive agreement terms.