MikMak Acquired by Spins — Technology M&A

Spins has completed the acquisition of MikMak, a enterprise software business in the United States, for $14 million. Spins acquisitions combine retail data and analytics for consumer packaged goods brands with MikMak’s ecommerce measurement and shoppable media technology that drives purchases from social platforms. MikMak’s platform helps brands track in-store and online sales and convert social engagement into retailer-linked landing pages, supporting Spins’ retail data and commerce intelligence offering. The add on acquisition is backed by private equity, positioning Spins for technology M&A growth through an add on acquisition strategy. Deal terms were not disclosed, and the parties announced the enterprise software acquisition as an announced add on acquisition.