Les Secrets de Loly Acquired by Lifestyle Fund II — Consumer M&A

Lifestyle Fund II has completed the acquisition of Les Secrets de Loly, a consumer other business in France, for $1.4 billion. Lifestyle Fund II acquisitions target the French curly hair care brand founded in 2009 by Kelly Massol, offering products for wavy, curly, coily, frizzy and afro-textured hair. The platform acquisition supports international expansion across Europe and the Middle East while aiming for €100m+ turnover, with CEO Carlota Thvenot and the existing management team expected to remain. The private equity acquisition is Lifestyle Fund II’s first beauty investment, structured as a majority stake platform deal with partners including Weinberg Capital Partners and asset management platform Three Hills, with deal status announced and size reported above $100m.