Deutsch & Deutsch Jewelers Acquired by Watches of Switzerland — Consumer M&A

Watches of Switzerland has acquired Deutsch & Deutsch Jewelers, a retail business in Texas, for $67 million. Deutsch & Deutsch Jewelers operates four showrooms in El Paso, Laredo, McAllen, and Victoria, selling watch and jewelry brands including Rolex, Cartier, Omega, Tudor, TAG Heuer, Breitling, and IWC Schaffhausen. Watches of Switzerland acquisitions aim to expand consumer M&A footprint in TX acquisitions while adding authorized distribution locations and maintaining the Deutsch & Deutsch name with Tad and Aladar Deutsch staying on to lead operations. The add on acquisition is an announced strategic acquisition, with Watches of Switzerland taking 88% of Deutsch & Deutsch’s share capital and an option to buy the remainder, supporting a broader rollout of Rolex-anchored U.S. showrooms.