Comscore Movies Division Acquired by Advaya Capital | Technology M&A Deal

Advaya Capital has acquired the Comscore Movies Division, a data analytics business in the technology sector in the United States. The Comscore Movies Division provides film box office intelligence and audience measurement data used by studios, distributors, and media platforms. Advaya Capital acquisitions focus on building a platform acquisition in analytics to support decision-making across movie performance reporting. The technology M&A is structured as a platform acquisition backed by private equity acquisition, with deal size undisclosed and status announced.