Comscore Movies Acquired by Advaya Capital | Technology M&A Deal

Advaya Capital has acquired Comscore Movies, a data analytics business in technology, for $70 million. Comscore Movies provides box office and media measurement data used by studios, distributors, and advertisers to track performance and audience demand. The acquisition supports Advaya Capital acquisitions in digital media analytics by expanding capabilities in movie data, reporting, and insights. The platform acquisition is classified as a private equity acquisition and is announced with a deal size of $50M–$100M, reflecting a broader technology M&A strategy to build a scalable data platform.