Cimulate Acquired by Salesforce — Technology M&A

Salesforce has acquired Cimulate, a enterprise software business in the United States, for $500,178. Cimulate provides digital experience and customer engagement testing capabilities that support enterprise marketing and service teams, strengthening Salesforce acquisitions in enterprise software. Salesforce acquisitions also expand technology M&A coverage for add on acquisition strategies, with Cimulate acquisition aimed at improving test automation and performance insights for customer journeys. The Salesforce acquisitions are structured as an add on acquisition and strategic acquisition by a strategic buyer, with deal terms disclosed as $230 million and $220 million figures. The Cimulate acquisition was announced under a definitive agreement, with closing subject to customary conditions and regulatory approvals.