Atomic Brands Acquired by Molson Coors — Consumer M&A

Molson Coors has acquired Atomic Brands, a consumer brands dtc business in New York, for an undisclosed amount. Atomic Brands makes and distributes Monaco cocktails, including the Monaco brand, through direct-to-consumer channels. The Atomic Brands acquisition expands Molson Coors acquisitions in consumer M&A by adding a ready-to-drink cocktail portfolio with DTC distribution. This add on acquisition is a strategic acquisition by a strategic buyer, positioning Molson Coors to grow modern beverage brands and e-commerce reach. Deal terms, advisors, and an expected close date were not disclosed.