Whole Earth Brands Americas business Acquired by Heartland Food Products | Consumer M&A Deal

Heartland Food Products has acquired Whole Earth Brands Americas business, a food beverage retail sweetener business in the United States, for $169 million. Whole Earth Brands Americas produces sugar substitute brands including Equal, plus zero-calorie sweeteners and sugar replacements used across tabletop, foodservice, beverage, and retail channels. Heartland Food Products acquisitions expand its natural sweeteners portfolio and strengthen its presence in sugar reduction and low-calorie sweeteners, including Swerve and the Argentina-focused Chuker brand. The strategic acquisition is an add-on acquisition within consumer M&A, combining recognized sweetener packets for dining and restaurant use, with financial terms reported at $169 million and deal value references of $593 million.