Vktry Acquired by Scholl’s Wellness Company | Consumer M&A Deal

Scholl’s Wellness Company has acquired Vktry, a fitness wellness business in New York. Vktry develops athletic performance products, supporting training and recovery needs for active consumers, while Scholl’s Wellness Company strengthens its consumer fitness wellness acquisition strategy. The Scholl’s Wellness Company acquisitions add Vktry’s performance-focused brand to its portfolio, expanding consumer deals NY and NY acquisitions in the sports and wellness category. The add on acquisition is structured as an add-on acquisition under a private equity acquisition model, with deal size undisclosed and an announced status.