Connected Rewards Acquired | Technology M&A Deal

Mistplay has completed the acquisition of Connected Rewards, a enterprise software business in the loyalty and rewards technology space in the United States. Connected Rewards provides connected rewards and loyalty program capabilities that help brands deliver personalized incentives across digital channels. Mistplay, a rewarded loyalty platform operator, adds Connected Rewards’ functionality to expand loyalty accessibility and engagement for enterprise customers. The connected rewards acquisition is an add on acquisition within technology M&A, strengthening Mistplay’s platform through an enterprise software acquisition. Deal size was undisclosed, and the acquisition closed as a bolt-on expansion to broaden Mistplay’s loyalty platform offerings.