Semrush Acquired by Adobe | Technology M&A Deal

Adobe has completed the acquisition of Semrush, a enterprise software business in CALIFORNIA. Semrush provides brand visibility and search intelligence software that supports SEO, generative engine optimization, and agentic search optimization for marketers. Adobe acquires Semrush to strengthen AI-led search discovery and conversion capabilities across its customer experience orchestration and brand visibility offerings, including Adobe Experience Manager and Adobe Experience Platform. The platform acquisition is part of Adobe acquisitions by a public company, expanding Adobe’s technology deals footprint in CALIFORNIA with an undisclosed deal size.