SalesRabbit to Acquire Roofle for Roofing E-Commerce

SalesRabbit announced it will acquire Roofle to unify field sales, online buying, and production for roofing and home improvement contractors. The acquisition is positioned as an add-on to SalesRabbit’s contractor-focused go-to-market.

The Roofle acquisition is framed around connecting contractor purchasing with field sales and downstream production workflows, aiming to streamline the customer journey from ordering to fulfillment.