Press Ganey Forsta Acquired by Qualtrics | Technology M&A Deal

Qualtrics has completed the acquisition of Press Ganey Forsta, a enterprise software business in the healthcare sector, for $6.75 billion. Qualtrics acquires Press Ganey Forsta to expand its human experience management platform with a large healthcare dataset spanning patient voice and operational insights across more than 41,000 facilities in the U.S. Press Ganey Forsta provides patient experience intelligence and regulatory system insights that Qualtrics can pair with AI to predict patient needs and personalize care. The strategic acquisition is a merger acquisition in technology M&A, with Qualtrics acquisitions aimed at shifting experience management from retrospective measurement to predictive action using an AI and language model approach.