Marigold Group Acquired by Zeta Global Holdings | Technology M&A Deal

Zeta Global Holdings has completed the acquisition of Marigold Group, a enterprise software business in New York, for $302.8 million. Zeta Global Holdings acquisitions bring Marigold’s enterprise marketing and customer engagement capabilities into Zeta’s technology platform, supporting data-driven campaign execution and analytics. As part of the Marigold Group acquisition, Zeta Global Holdings adds software functionality aimed at improving customer lifecycle management and cross-channel performance for enterprise customers. The strategic acquisition is structured as a platform acquisition with consideration including $99.0 million in cash and newly issued Class A shares, plus seller notes up to $111.8 million, and is classified as technology M&A and NY acquisitions.