LiveRamp Acquired by Publicis Groupe | Technology M&A Deal

Publicis Groupe has acquired LiveRamp, a data analytics business in Paris, for $2.2 billion. Publicis Groupe acquisitions are focused on LiveRamp’s global data collaboration platform that unifies, manages, and activates data across the digital ecosystem. LiveRamp connects 25,000+ publisher domains and 500+ technology and data partners across 14 markets, supporting secure data co-creation for brands, retailers, media platforms, and data providers. The platform acquisition is an all-cash strategic acquisition with an enterprise value of $2.167 billion and a $38.50 per-share price, including $379 million of acquired net cash. The deal is expected to be accretive to Publicis headline EPS from the first year of consolidation, excluding transaction-related costs, and is currently announced.