Kering Beauté Acquired by L’Oréal | Consumer M&A Deal

L’Oréal has completed the acquisition of Kering Beauté, a consumer other business in France. L’Oréal acquires Kering Beauté to expand luxury fragrance and beauty offerings, including the House of Creed, within its L’Oréal Luxe portfolio. The consumer M&A also includes 50-year exclusive licences to create, develop, and distribute fragrance and beauty products under Bottega Veneta and Balenciaga brands. The merger acquisition is a strategic acquisition by L’Oréal as a strategic buyer, executed under its alliance with Kering, with additional work on wellness and longevity opportunities via a joint venture. Deal size was undisclosed, and the licence framework for Gucci is set to begin after the expiration of the existing Coty arrangement.