Hiro Finance Acquired by OpenAI | Financial Services M&A Deal

OpenAI has acquired Hiro Finance, a payments processing business in New York, for $211 million. OpenAI acquisitions add a personal finance app capability to support financial advice and engagement, expanding its fintech footprint beyond core AI. Hiro Finance provides consumer money management and payment-related workflows that can be integrated into ChatGPT for budgeting and guidance in NY. The add on acquisition is a strategic acquisition as part of financial services M&A, with the announced deal size over $100M and a focus on owning the customer relationship for financial advice rather than relying on bank-embedded PFM tools.