European Wax Center Acquired by General Atlantic — Consumer M&A

General Atlantic has acquired European Wax Center, a fitness wellness business in the United States, for $74 million. European Wax Center operates waxing and beauty services through a franchised studio network, supporting recurring appointments and membership-style customer retention. General Atlantic acquires European Wax Center to expand consumer M&A exposure in fitness wellness and to strengthen its presence in the waxing category. The General Atlantic acquisitions are structured as an add on acquisition under private equity acquisition strategy, targeting growth across European Wax Center locations. The announced European Wax Center acquisition covers the remaining 58% stake, with deal terms reported at $330 million and an expected close following customary approvals.