DewyTree Acquired by Greenwood Equity Partners | Consumer M&A Deal

Greenwood Equity Partners has completed the acquisition of DewyTree, a consumer brands dtc business in South Korea, for $20.3 million. DewyTree is a skincare brand known for its “snail cream” and other direct-to-consumer beauty products, including sheet masks and cleansing pads, with distribution that has included military PX channels. Greenwood Equity Partners acquisitions focus on consumer M&A and platform acquisition opportunities in K-beauty, leveraging DewyTree’s scale and product traction. The private equity acquisition is structured as a platform acquisition with a reported deal value above 30 billion won, and Greenwood Equity Partners acquired a 100% stake from the founder and existing shareholders.