PureCars Acquires AutoAlert to Build AI Data Platform

PureCars, a customer data management and advertising solutions provider for automotive, announced its acquisition of AutoAlert, a Kansas City-based provider of automotive data mining and customer engagement solutions. Terms of the transaction were not disclosed.

The combined platform is designed to merge PureCars’ advertising technology, CDP, DMP, and agentic AI with AutoAlert’s CRM, marketing engagement, and customer loyalty capabilities. PureCars says the unified offering will help dealers and manufacturers improve visibility across the automotive lifecycle by connecting identified leads to cross-channel engagement.

PureCars is backed by Diversis Capital and Stage 1 Ventures, and Presidio Technology Partners served as AutoAlert’s exclusive financial advisor.