MiQ to Acquire Adsmovil for Retail Media

MiQ announced it will acquire Adsmovil, an advertising and marketing technology company. The strategic rationale described in the deal materials is to combine Adsmovil’s retail media, mobile, and DOOH capabilities with MiQ’s AI-powered operating system.

The acquisition is framed as an add-on within MiQ’s marketing technology and programmatic advertising capabilities, expanding reach across retail media and out-of-home advertising formats.